douglas dooley web cover letter
To whom it may concern,
I am attempting to find a job utilizing my skills in Google AdWords, Blogging, Social Media, and project management capabilities to further a client's on-line marketing initiatives. I am a regular contributor to the enterprise software market through my relationship with JavaWorld, the on-line publication for the Java developer community. I also write for a local publication, called the Rapidian, and maintain topical blogs, on four areas of interest.
Therefore, I could help with establishing an on-line presence for a client through the creation or expansion of a corporate blog, as I did while working at Steelcase. In addition, I have implemented a comprehensive daily on-line advertising plan for Gemma Redux, utilizing Google's vast advertising system and associated metrics, through Google Analytics. Together, AdWords and Analytics are the most effective and efficient use of a client's on-line advertising spend.
I am experienced in the project management requirements of bringing a large on-line marketing initiative to market, as I did with Sun Microsystems, by leading the world-wide launch of the Sun ONE Application Server 7, which was free for use, the first of its kind by a major enterprise software vendor, and was downloaded over 100,000 times by developers around the world. I successfully set-up developer resources to make the transition to the new product straight-forward, and helped build a community of users that submitted best practices among each other.
I delivered presentations to many of Sun's Fortune 500 clients, as I was the lead marketing representative within the company on the Java application server market, and presented to developers around the world, including in China, Japan, Prague, London, Paris, and Singapore, as well as throughout the U.S. I am familiar with the major trends going on within the technology markets, and could speak to many of the issues facing companies which are beginning to research the lasting impact of utilizing social media.
I utilize Google Wave for project management practices, Google Docs for collaboration, and Google Sites for simple web page design, that can help keep version control of a project in check. I am a strong believer in the ability of the web to simplify as well as expand the opportunities facing companies that are looking to achieve better contact with their customers. It is my opinion that all marketing initiatives must have an on-line component to them, in order to achieve the desired returns. This is what I have learned through my ten years of experience in marketing, since graduating from business school.
I would be happy to provide references to any of my work, to date, and would appreciate the opportunity to clarify some of the concepts that I wrote on this page. Only through ongoing conversations, and monitoring of the on-line landscape, can the best route for success be determined for a particular client. I appreciate any feedback on my blogs, and I feel I could make a strong positive return on investment for many different types of clients.
thank you for your consideration,
447 Wealthy St. SE #3
Grand Rapids, MI 49503
Experienced on-line marketing and customer service professional, with skills in bringing optimization to go-to-market initiatives, writing resources for all levels of communication, and helping achieve maximum exposure and returns through Google web properties.
Creating an on-line strategy that incorporates social media, blogs, advertising, and community building with employer and/or client's user-base to attain specific success metrics.
Director of Customer Service and Google AdWords Campaign Manager for Gemma Redux (www.gemmaredux.com
- Field all on-line inquiries from new and existing customers to maintain relationships in order to facilitate repeat business.
- Manage daily advertising spend on Google AdWords, to target keywords applicable to business, and monitor metrics in order to drive traffic and increase sales.
- Develop and implement web-site plan to incorporate social media awareness of offerings, promotions, news, and future plans with general public.
- Worked with clients to build marketing initiatives tailored to specific requirements.
Marketing Specialist for Steelcase, Inc. (www.steelcase.com
- Managed market entry in to four target verticals that introduced specific office environment solutions for different industry requirements.
- Planned and executed the introduction of the official Steelcase blog (blog.steelcase.com).
- Presented and delivered go-to-market plans for Dealer and Sales force initiatives that increased sales, and furthered relationships with Fortune 1000 clients.
Product Marketing Manager for Sun Microsystems (now a division of Oracle: www.oracle.com/sun
- Lead marketing representative on product-line that consisted of over 100 engineers, 20 product managers, and nearly 1,000 sales force personnel in all major economic regions worldwide.
- Successfully launched three successive versions of product-line in 2000, 2002, and 2003 with worldwide press and analyst briefings, worldwide sales training, and on-line developer outreach to achieve a 100% increase in product adoption.
- Delivered product presentations to Fortune 500 clients, traveled to Asia Pacific region, Europe, and throughout the U.S. for industry conference and seminar presentations, and wrote all sales force outbound positioning for company's initiatives around Java application server market.
MBA, College of William and Mary, 1999
Master of Public Policy, College of William and Mary, 1999
Bachelor of Arts in Economics and Political Science, Aquinas College, 1996
Areas of Expertise and Involvements:
Member of Aquinas College Alumni Board, 2005-2008
Leadership Grand Rapids, 1995-1996
google and oracle
Google should sell its hardware distributed computing designs for x86 to Oracle, in exchange for controlling interest in all Glassfish properties, and the two should work together on the Enterprise Java Reference Implementation, that is Glassfish, the two are not in each other's way, and they would hugely benefit from the swap....
Google undoubtedly is the best hardware designer on the planet, and Oracle needs some help there, while Glassfish provides Google with a complete OSS middleware enterprise software offering, that is best in class, and would greatly impact the survival rate of .Net, as developers would flock to a Google-sponsored initiative....
Google does not want to sell hardware, the margins aren't there, but they would benefit from a hardware maker knowing their spec's, and innovating through their own R&D how to keep Google supplied for the immense build-out that is about to take place, as cloud computing explodes in every direction....Oracle with Sun's engineers are the only logical supplier of Google, their roots are the same, they live near each other, and employees swap back-and-forth between companies, their cultures are the same, it only makes sense to create an alliance to take on Redmond and IBM....
Glassfish, as I have written extensively needs help, and a fork would be too controversial, just come to an agreement and get the assets turned-over to Google Code, and build the developer base from there, while Oracle can concentrate on Fusion, which will be a good thing for Google, to have higher productivity Java, in the ERP space, as its built on WebLogic, just get it done....
What could be done to bring a non-hosted software platform to Google, in the form of Oracle's Glassfish application server? It would be a fork job, which is not unprecedented, but would be the very first salvo opened up in a Google-Oracle competitive front, if either of them even actually want to initiate that. But every day that Microsoft comes up with VisualStudio, .Net, IIS, and BizTalk enhancements is another opportunity for the incumbent to wriggle free from the death spiral that Google has created for them. It is time to engage in the enterprise software competitive front, and take on Redmond from all angles. It is my determination that Glassfish, even a fork effort, is the best option to get engaged on enterprise software via Google Code. There would be an over-pouring of developer interest in getting involved in Google's Glassfish effort, and it would not have to be a purely Enterprise Java effort, it could include Go, Guice, and Web ToolKit, among others, which also could include Spring.
Essentially, Google could make their own app server on the back of the OSS Glassfish, which is the most feature complete platform, JBoss included. Glassfish's Shoal clustering feature could be supplemented with Google's own distributed computing efforts to create a truly cloud app server, and sell it to their enterprise clients, or simply give it away, to create more interest in the Code site, to bring more developers on-board Google's effort to extend and enhance Java. The entire Glassfish ecosystem is ripe for investment, as it begins to languish in the arms of a software vendor that is too busy selling WebLogic Fusion to give much resources or attention to their other app server, Glassfish. Google has the resources to test out the strategy and let the developer community help decide the future direction of the Enterprise Java Reference Implementation. With some execution, Google would form a competitive front to Microsoft's .Net on the server-side, and give their vast enterprise accounts something to play with, and possibly invest in, while still following Google's next moves on enterprise Java.
As Google makes nearly all their money from advertising, they are somewhat exposed in the medium-term to a scale back in ads, or in a new competitive effort to scale back their 70% money machine in ads. Enterprise software is the next category for Google to conquer, and it is a market that is ready for some disruption, as SpringSource has shown. Google would not be hurting their relationship with VMWare on the clouds, as Spring runs on Glassfish, and it would diversify their options for developers to code in Java-like apps for the enterprise. An optimized Glassfish for Google technologies would be hard to beat, and by keeping it open source, it would not be a major resource drain, at a time when they are clearly ramping much development on Android. An enterprise software strategy would very simply give Microsoft no room to run. By looking at the available documentation, and the right team, a fork of Glassfish would be doable, and the potential long-term benefits could be more than predicted at present.
Simply by investing in bringing more open source projects to Google Code, like what a fork of Glassfish would provide, would cement Google's place in the minds of Java developers, worldwide. This is a market opportunity that is tough to ignore, with Oracle not in a position to devote as much energy as Google to enhancing the Enterprise Java platform, Google could be the standard bearer for the specification, as they are already part of the expert group. There are so many different features, from single sign-on, to cloud infrastructure, to enterprise apps, that would benefit from a Google hosted app server program, that it begins to play out as a logical next move for the company with the most to gain from entering the enterprise software market, officially. The fork would take at most 9 months, about the same time to get Chrome OS out-the-door, and would be on par with its significance, as it would be hurting Microsoft, while helping millions of developers looking for direction, following the Sun acquisition. I encourage your comments to suggest further arguments on why Google should enter enterprise software, and whether you agree if Glassfish is the next logical step. Thank you for reading.
5 years on
Its been five years to the month, since I started blogging here, and its been an eventful experience to learn how to write better on-line, even though i still utilize the comma and elipse as much as anyone, i think it has been good for me, and I have received positive feedback from developers and others in the industry....this is my original blog, but as you can see from my profile, I keep up others based on interest areas...
In that time period, we witnessed the long demise and eventual death of my former employer, Sun Microsystems, which I believe was a management failure, as much as an economic reality, they just failed to build on Reference Architectures, that would have actually sold a system and not just hardware, and free software....they had the best, little app server program on the market in Glassfish, and now, we are witnessing the slow slide to irrelevance of that product-line, as Oracle goes after revenue on the high-ticket-item-price of WebLogic...
In recent posts, i have called on the second industry fork of a major enterprise OSS software product, following on Oracle's copy of Red Hat Enterprise Linux...I think Google should do it, and get in to enterprise software with an app server, but i am not currently in contact with anyone at Google, so i continue to write and hope that someone thinks the same....Oracle irks me, not least because some of the same people who ran me out of Sun are now in charge of their software strategy, and what better payback could i think of than to fork their better app server, beat them at their own game, and sell-out to Google? I know vendettas are typically a huge energy waste, so i try and keep it professional, but something about Glassfish intrigues, not least because that was my baby, i created that product-line w/ Sun app server v. 7, and was the first in Sun to advocate for the app server program going open source, so i think it might come full circle....
Other than that, i am concerned about the recent back-and-forth, and confusing messages around the JBI product-line, called Fuji, i think, or at least anything to do with the OSS ESB, as Oracle clearly does not have the capacity to push this forward, in the direction of portable JBI components on the open marketplace....JSR 208 is a great achievement, regardless of what MuleSource will tell you, and subsequent JBI work was heroic in developer terms....it actually could simplify integration of back-end systems for the first time in the history of IT, and that would be worth billions, so if there is a second fork, i would take the Sun ESB and make it part of the Glassfish fork, and build a company, but i think one of the former Sun guys is on that with Hudson, though i might be a little mixed up on his plans....
As you can see, I typically have a negative axe to grind, when it comes to enterprise software, as i just dont see a lot of good execution, which is why it is ripe for a take-over by Google, i just might try it, if i get the developer supoprt first, but the resources and the competitive afront to Microsoft that Google represents would be nice to have in building a new company, based on a controversial fork of Glassfish....I will try and stay positive and let the great team of current Glassfish managers work out the roadmap, but i just dont see a future for distributed clusters of Glassfish when it makes no economic sense for Oracle to go down that path, and confuse WebLogic customers, for limited revenue....
so, after 5 years, i am still in the same position, holding on to a dream of compatible, portable EJB components, that simply plug-in, on-the-fly, in the cloud, and are sellable in an open marketplace for allowing developers to take back control of IT, and i only see Glassfish and the ongoing viability of JBoss as making that possible....we need both to be viable for the EJB component promise to take hold, and so i am willing to do my part, if given the opportunity to shepherd Glassfish forward, as JBoss is well covered....
what are you going to do?....