Views on the Industry: Douglas Dooley

Saturday, May 29, 2010

Douglas Dooley

447 Wealthy St. SE #3

Grand Rapids, MI 49503

616.366.5537

Employment Summary:

Experienced on-line marketing and customer service professional, with skills in bringing optimization to go-to-market initiatives, writing resources for all levels of communication, and helping achieve maximum exposure and returns through Google web properties.

Job Goal:

Creating an on-line strategy that incorporates social media, blogs, advertising, and community building with employer and/or client's user-base to attain specific success metrics.

History:

Director of Customer Service and Google AdWords Campaign Manager for Gemma Redux (www.gemmaredux.com)

2008-Present

Field all on-line inquiries from new and existing customers to maintain relationships in order to facilitate repeat business.
Manage daily advertising spend on Google AdWords, to target keywords applicable to business, and monitor metrics in order to drive traffic and increase sales.
Develop and implement web-site plan to incorporate social media awareness of offerings, promotions, news, and future plans with general public.

Consultant with Astro Solutions (sites.google.com/site/douglasdooley)

2006-2008

Worked with clients to build marketing initiatives tailored to specific requirements.

Marketing Specialist for Steelcase, Inc. (www.steelcase.com)

2005-2006

Managed market entry in to four target verticals that introduced specific office environment solutions for different industry requirements.
Planned and executed the introduction of the official Steelcase blog (blog.steelcase.com).
Presented and delivered go-to-market plans for Dealer and Sales force initiatives that increased sales, and furthered relationships with Fortune 1000 clients.

Product Marketing Manager for Sun Microsystems (now a division of Oracle: www.oracle.com/sun)

1999-2004

Lead marketing representative on product-line that consisted of over 100 engineers, 20 product managers, and nearly 1,000 sales force personnel in all major economic regions worldwide.
Successfully launched three successive versions of product-line in 2000, 2002, and 2003 with worldwide press and analyst briefings, worldwide sales training, and on-line developer outreach to achieve a 100% increase in product adoption.
Delivered product presentations to Fortune 500 clients, traveled to Asia Pacific region, Europe, and throughout the U.S. for industry conference and seminar presentations, and wrote all sales force outbound positioning for company's initiatives around Java application server market.

Eduction:

MBA, College of William and Mary, 1999

Master of Public Policy, College of William and Mary, 1999

Bachelor of Arts in Economics and Political Science, Aquinas College, 1996

Areas of Expertise and Involvements:

Blog Profile: http://www.blogger.com/profile/14090268825679684025, 2005-Present

Writer for the Rapidian: http://therapidian.org/users/douglasdooley, 2009-Present

Writer for JavaWorld: http://www.javaworld.com/community/user/189, 2008-Present

Member of Aquinas College Alumni Board, 2005-2008

Leadership Grand Rapids, 1995-1996