Views on the Industry

2010

 

Douglas Dooley

resume: http://docs.google.com/View?id=df3cskrr_236cgn8cxfv

 

To whom it may concern,

 

I am attempting to find a job utilizing my skills in Google AdWords, Blogging, Social Media, and project management capabilities to further a client's on-line marketing initiatives.  I am a regular contributor to the enterprise software market through my relationship with JavaWorld, the on-line publication for the Java developer community.  I also write for a local publication, called the Rapidian, and maintain topical blogs, on four areas of interest.

 

Therefore, I could help with establishing an on-line presence for a client through the creation or expansion of a corporate blog, as I did while working at Steelcase.  In addition, I have implemented a comprehensive daily on-line advertising plan for Gemma Redux, utilizing Google's  vast advertising system and associated metrics, through Google Analytics.  Together, AdWords and Analytics are the most effective and efficient use of a client's on-line advertising spend.

 

I am experienced in the project management requirements of bringing a large on-line marketing initiative to market, as I did with Sun Microsystems, by leading the world-wide launch of the Sun ONE Application Server 7, which was free for use, the first of its kind by a major enterprise software vendor, and was downloaded over 100,000 times by developers around the world.  I successfully set-up developer resources to make the transition to the new product straight-forward, and helped build a community of users that submitted best practices among each other. 

 

I delivered presentations to many of Sun's Fortune 500 clients, as I was the lead marketing representative within the company on the Java application server market, and presented to developers around the world, including in China, Japan, Prague, London, Paris, and Singapore, as well as throughout the U.S.  I am familiar with the major trends going on within the technology markets, and could speak to many of the issues facing companies which are beginning to research the lasting impact of utilizing social media.

 

I utilize Google Wave for project management practices, Google Docs for collaboration, and Google Sites for simple web page design, that can help keep version control of a project in check.  I am a strong believer in the ability of the web to simplify as well as expand the opportunities facing companies that are looking to achieve better contact with their customers.  It is my opinion that all marketing initiatives must have an on-line component to them, in order to achieve the desired returns.  This is what I have learned through my ten years of experience in marketing, since graduating from business school.

 

I would be happy to provide references to any of my work, to date, and would appreciate the opportunity to clarify some of the concepts that I wrote on this page.  Only through ongoing conversations, and monitoring of the on-line landscape, can the best route for success be determined for a particular client.  I appreciate any feedback on my blogs, and I feel I could make a strong positive return on investment for many different types of clients.

 

thank you for your consideration,

 

Douglas Dooley